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LOTUS HAS RETURNED

Lotus Cars, known for its high-performance sports cars, has introduced the Emira, a model that embodies the brand's heritage while paving the way for its future. The Emira is powered by a 3.5-liter V6 engine, delivering 400 horsepower, and is available with both manual and automatic transmissions. It is designed to offer an exhilarating driving experience, staying true to the company's philosophy of "simplify, then add lightness." The Emira's launch is part of Lotus's Vision80 strategy, celebrating the company's 80th anniversary by transforming its product lineup. With the Emira, Lotus aims to capture the essence of driving pleasure, combining it with modern technology, advanced aerodynamics, and aluxurious interior. The car features a fully digital cockpit, state-of-the-art infotainment system, and a range of driver assistance technologies. This launch represents a historic moment for Lotus, as the Emira will be the last Lotus vehicle powered by an internal combustion engine. Moving forward, the company is focusing on developing a fully electric lineup, starting with the Evija hypercar and continuing with a range of electric vehicles (EVs) under the Lotus Technology banner.

November 22, 2024
Lotus Car News